自 2001 年 8 月开放以来,匹兹堡的 NFL 体育场只有一个名字:Heinz Field,但在周一意外宣布 Acrisure 接管球场冠名权†
该公司签署了一份为期 15 年的合同,这意味着从现在到至少 2036 赛季结束,钢人队的主场将被称为 Acrisure 体育场。
亨氏最初购买冠名权的事实很有意义,因为该公司是一家匹兹堡机构,成立于宾夕法尼亚州,总部位于匹兹堡。
那么为什么亨氏在持有 20 年后放弃了冠名权呢?该公司周一解释了情况,显然,就像生活中的大多数事情一样,这一切都归结为金钱。
“虽然我们与钢人队就一项新的命名协议努力工作了几个月,但他们找到了一个新的合作伙伴,他愿意支付的费用远远超过我们的证明,”该公司在一份声明中表示。
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当亨氏最初在 2001 年购买冠名权时,他们同意了一项为期 20 年的协议,要求他们支付总计 5700 万美元,这意味着他们每年支付 285 万美元。 致 93.7 The Fan in Pittsburgh 的 Andrew Fillipponi根据新协议,Acrisure 每年将支付“超过”1000 万美元。 这是亨氏不愿意支付的显着增长。
尽管亨氏因体育场而失去了它的名字,但它仍将与钢人队合作。
“匹兹堡是 HJ Heinz 出生的城市,他在这里推出了如今标志性的全球品牌。钢人队是一个传奇的球队,他们与 Heinz 一起组成了一个成功的组合,代表了匹兹堡的一些最佳球员,”公司说。 “虽然我们的名字将不再出现在体育场上,但亨氏仍然是钢人队的重要长期赞助商,我们很高兴在未来几天宣布我们新合作伙伴关系的细节。卡夫亨氏致力于继续支持钢人队钢人队和匹兹堡社区,在我们共同总部所在的城市。”
随着体育场名称的改变,Ben Roethlisberger 退休可能是件好事,因为看起来他 下定决心在剩下的时间里称它为 Heinz Field†
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